The HOW culture - Creativity, fun and innovation
At HOW, we’re building something different: a culture that blends the energy of a startup with the capabilities of a web development agency. We’ve set out to rewrite the traditional web agency narrative.
In the traditional sense, agencies are often transactional, focused on delivering client projects with a cookie-cutter approach. We’ve set out to rewrite that narrative. We see ourselves not just as an agency but as a creative playground, a place where collaboration, experimentation, and relationships come first. Our studio is where hacking, creativity, and above all, having fun, take the front seat.
More startup
We don’t fit neatly into the mold of a traditional web development agency. At HOW, we think and act like a startup. That means we move fast, break things (metaphorically speaking!), and constantly experiment with new ideas. Our projects aren’t defined by strict parameters; they’re flexible, evolving, and open to creative interpretation. This startup mindset allows us to be agile and adaptable. We tackle each challenge as an opportunity to learn something new, with every project serving as a stepping stone toward innovation.
Hacker culture
At the heart of our culture is a hacker mentality. We’re not talking about security hacks or shortcuts. It’s about diving deep into problems and building things that others might think are impossible—or at least unconventional. It’s about the love for creating, iterating, and improving. Whether it’s experimenting with new tech stacks, pushing the boundaries of design, or developing out-of-the-box digital solutions, we encourage each team member to tinker and explore freely.
This hacker culture feeds our creativity, which in turn drives the work we produce for our clients. We’re constantly searching for new ways to express ideas, tell stories, and solve problems. Nothing is off-limits if it means pushing a concept further or delivering a better experience.
Good relationships first
One thing that sets us apart is the genuine relationships we nurture within our team. At HOW, we’ve created an environment where friendship comes first. We value open communication, trust, and respect in all of our interactions. It’s not just about coming to work and getting the job done—it’s about enjoying the time we spend together, laughing, and sharing ideas that inspire each other.
This sense of camaraderie isn’t just internal. We extend it to our clients, treating them as partners rather than customers. From day one, we aim to establish real connections, sharing the same goals and collaborating as equals. It’s not uncommon for our clients to evolve into friends by the end of a project, and for us, that’s one of the most rewarding aspects of the job.
When it comes down to it, we’re in this for the creativity and fun. Yes, we build websites, apps, and digital experiences, but at its core, it’s about the creative process—dreaming up ideas and then bringing them to life in the most imaginative way possible. We believe that great work comes from a place of joy, where the process itself is just as important as the final product. If we’re not having fun doing it, it’s not worth doing.
Our love for creativity drives our experimentation. We’re always trying new things—whether it’s a fresh design approach, an innovative development framework, or a playful interaction for users to engage with. We encourage everyone at HOW to think beyond the obvious and to challenge the status quo. Sometimes, our experiments don’t work out as planned, and that’s fine. Failure is just another step in the creative journey.
Clients become partners become friends
For us, the journey with our clients doesn’t stop once a project is delivered. We see our clients as long-term partners and friends. This relationship-first approach shapes how we work—rather than delivering a static product and walking away, we want to continue the conversation, brainstorming new ideas together and finding ways to evolve their digital presence as they grow.
Our goal is to ensure that every client we work with feels like they’re part of the HOW family. We approach projects with their best interests in mind, working as a collaborative partner rather than a vendor. And over time, many of our clients become our friends, united by the shared passion for creativity and innovation.
Conclusion: HOW creativity thrives
At HOW, we’ve built a culture where creativity, relationships, and experimentation intersect in exciting ways. We don’t just develop websites or apps—we create experiences. We hack, we build, we dream, and most of all, we have fun doing it. By putting relationships first, fostering a hacker culture, and always experimenting, we’ve created a space where innovation thrives and where clients are treated as partners and friends.
If you’re looking for a traditional web agency, that’s not us. But if you want to collaborate with a team that’s passionate about creativity, fun, and experimentation, then reach out. Let’s build something great together.
